Resume
Experience
November 2023 - Present
Marketing and Communications Lead
The Institute for Social and Emotional Learning
Remote
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Led the orchestration of cutting-edge digital marketing campaigns, leveraging technical skills in Google Analytics, HubSpot, and social media advertising, to secure a 65% increase in digital sales
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Successfully manage a 400+ content marketing calendar, consistently delivering high-quality materials with continuous progress to SEO, notably boosting website traffic by 36% within 6 months
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Consistently evaluate campaign performance by reviewing analytics to adjust assets, leading to a 269% rise in organic Instagram followers and a 45% rise in LinkedIn followers
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Spearheading the automation of marketing emails by independently reviewing 17,000 subscriber contacts, improving open rates by 10% through data entry refinement, customer segmentation, and A/B testing
June 2023 - November 2023
Marketing and Communications Coordinator
The Institute for Social and Emotional Learning
Remote
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Enhanced engagement by 20% through the production of 100+ graphics to support brand positioning, utilizing Adobe Photoshop and Canva to share resources, industry research, and visual content
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Diligently collected and analyzed prospect data of 1,000+ contacts, leading to uncovering trends in click-through rates and areas of advancement to adjust plans for more engaging material
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Selected by the owners and CEO to create the company’s introduction video, showcased at the flagship annual industry conference
2021- 2022
Social Media Manager
University of Washington Bothell Writing and Communication Center
Bothell, Washington
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Spearheaded an organic advertising campaign designed to boost engagement, which resulted in followers increasing by 33% within a year
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Wrote, filmed, and published content advertising the writing center’s services and tutorials for aspiring college students
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Utilized web design techniques to revolutionize the website to create pivotal resources for students